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New Shredder Joins Ranks of Fashionable Appliances
First of-its-kind Arrives with Combination of Safety, Security and Style
Itasca, Ill. (July 26, 2005) - The computer, scanner, printer and fax machine
used to be rare in the home, but now are as common as the microwave. They used
to be bulky, unattractive and hidden away in the home office, however, now its
designs are so sleek people display them openly with pride. In similar fashion,
one of the greatest weapons against identity theft, the shredder, is coming out
of the office and into the open with a fashionable new design and patented
safety features. Let's face it, no HGTV designer was going to recommend a
shredder in the foyer - until now.
Today, Fellowes, Inc., the nation's leading shredder company, is introducing
the Powershred® DS1 personal shredder - the first shredder designed, not only
to protect your identity, but also your family's safety and home's décor.
The new shredder's proprietary Safe SenseT technology ensures the safety of the
user, including children and pets, by automatically disabling the shredder when
it detects the presence of any human or large pet. An electronic sensor
surrounds the shredder's "throat," or what is commonly known as the paper
opening, and shuts down the machine immediately when it comes in contact with
the energy field created by warm-blooded animals. The patent pending Safe Sense
technology is expected to revolutionize the shredder industry.
"Fellowes invented the personal shredder 15 years ago, but those machines were
used primarily in offices," said Kristen Gehrig, senior marketing manager at
Fellowes, Inc. "As protecting our identities becomes increasingly important, we
recognize that shredders in the home are becoming as common as the blender.
Shredders are evolving from being a piece of office equipment to a home
appliance, and now consumers won't have to sacrifice style or safety to protect
themselves."
Previously described as boxes with teeth, many owners kept their shredders
hidden in closets and home offices, with the other utilitarian supplies.
Designed to complement any décor, the new DS1 Shredder is tall and black with a
silver, wire mesh basket. It offers a sleek and contemporary look and is ideal
for any room in the home including the foyer, kitchen, home office, family room
or den. It is also equipped with a waste bin pedal that opens the basket when
engaged, eliminating the need for an additional trash can in the room. The
five-gallon waste bin can be removed, allowing for easy emptying.
In addition to looking good, there's power "under the hood." It safely shreds
11 sheets of paper per pass, along with staples, paper clips and credit cards.
The shredder features solid, steel cutters that provide cross cut shredding and
maximum security by producing small, unidentifiable pieces.
"Combining safety, security and exceptional design, this product takes away all
excuses for not owning a home shredder," said Gehrig.
The Fellowes DS1 Shredder will be available for $99 at major office retailers
nationwide in October 2005.
The DS1 and its innovative features will be protected by three pending patents.
About Fellowes
Headquartered in Itasca, Ill., Fellowes, Inc. offers an impressive range of
products to equip the workspace, including paper shredders, binders and
laminators, desktop accessories and record storage solutions. Fellowes, Inc.
owns and operates subsidiaries in Canada, United Kingdom, Benelux, France,
Germany, Italy, Poland, Spain, Singapore, Japan, Korea, China and Australia,
the company employs more than 1,200 people throughout the world and expects
global sales in excess of $700 million this year.
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