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Fellowes® Bulldog Stars in 2012 Shredder Marketing Program


(Itasca, IL - January 16, 2012) Even in situations that cause typical paper shredders to jam or break down, Fellowes® paper shredders keep on chewing through your toughest shredding tasks.


That's the key message behind a new ad campaign from Fellowes, which features the company's latest foray into television advertising as well as a host of other integrated tactics designed to promote the brand and its lineup of shredder products to a wide range of business markets.


In addition to the television spot, the campaign also features a 15 second preroll video, 30-second radio spot, print advertising in the Wall Street Journal and on their iPad and iPhone apps, and billboards in several major U.S. airports.


"We've expanded the breadth of our integrated marketing communication plan in 2012 to reach even more potential business buyers," noted John Fellowes, Executive Vice President at Fellowes, Inc. "And we're especially excited to expand into television, with the goal of improving Fellowes brand awareness and driving more business to our valued customers."


Related Marketing Materials


30 Seconds Television Spot


15 Seconds Online Pre-Roll Spot


Radio Ad


Print Ad


Airport Diorama