The new California Consumer Privacy Act (CCPA) went into effect January 1st, 2020 and affects thousands of companies nationwide. Is your business compliant?
The California Consumer Privacy Act (CCPA) is designed to protect California residents by limiting how organizations handle, store and use their personal information. It also allows these consumers to ask companies to delete their data and not to sell it.
Personal data is defined by the CCPA as information that "identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household." This includes data such as a consumer's legal name, alias, signature, postal address, email address, social security number, driver's license number, credit card number, bank account number, employment history, medical information, and more.
The CCPA applies to any business that meets the following criteria, regardless of size or geographic location:
The CCPA regulates both data collected offline and digitally equally. Non-compliance can result in large fines.
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Do you want to know more about CCPA in general? Click here